The Sonder Project

Every day, we walk past hundreds of strangers and forget them in a split second, even though they carry decades of valuable wisdom. The Sonder Project unites these passing lives and their experiences on one anonymous platform. We are the first global network built to uncover the invisible knowledge of the streets and share it with a community of strangers turning everyday encounters into inspiration. The most valuable recommendations and life lessons don't come from profit-seeking algorithms or influencers - they come from decades of real life experience of the people around us. The Sonder Project is built to capture this. We connect strangers through simple physical cards given to people who stand out in the real world. This card allows them to anonymously share their honest wisdom, hidden gems, and perspectives into our digital archive. It’s a platform driven only by pure conviction. Strangers becoming teachers, passing the card forward to build a global logbook of human connection.

Sonder

[sande] noun. English

the realization that each random passerby is living a life as vivid and complex as your own - populated with their own ambitions, friends, routines, worries, and inherited craziness - an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once as an extra, sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

NO FOLLOWERS.
NO LIKES.
NO EGO.

How it works

01. GET THE DECK

While the rest of the world is entirely focused on screens and short videos, we start offline. Get your hands on a deck of our physical cards to begin the journey. These are not just ordinary pieces of paper. They act as your tangible, analog tools to cut right through the digital noise and unlock the hidden wisdom of your city.

02. CHOOSE A QUESTION

Bring the card to life. Simply scan the qr code with your phone and select a question that sparks your curiosity. You can ask for deep reflections, like: "If you could put one message on every billboard in your city, what would it say?" Or you can ask for genuine recommendations, like: "What's your personal underrated food combo that people judge you for?" Once confirmed, your card is active and ready for the real world.

03. HAND IT TO A STRANGER

Trust your intuition. Whenever you cross paths with someone who captures your attention, simply hand them the card. There is no need for awkward small talk or forced introductions. The card itself carries the message, speaks completely for you, and gently invites them to participate.

04. COLLECT THE RESPONSES

The stranger scans the card, anonymously shares their unfiltered truth, and passes it on to the next person. A fascinating chain reaction begins. You will be notified every single time a new, honest answer from a passing stranger is added to your card's ongoing journey.

NO MORE NPCS

Every perspective matters, including yours.Got feedback? Drop it here. If you just want to stay linked for the official launch, send us the word 'Sonder'.

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(function() { var headEl = document.getElementById('sw-head-10'); var bodyEl = document.getElementById('sw-body-10'); var formEl = document.getElementById('sw-form-10'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead10() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead10, 180); } else { headCur.style.display='none'; setTimeout(typeBody10, 400); } } function typeBody10() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody10, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody10, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody10, 26); } else { phase=3; setTimeout(typeBody10, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody10, 26); } else { bodyCur.style.display='none'; setTimeout(showForm10, 1000); } } } function showForm10() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/vGyaGd?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead10, 600); })();
(function() { var headEl = document.getElementById('sw-head-11'); var bodyEl = document.getElementById('sw-body-11'); var formEl = document.getElementById('sw-form-11'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead11() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead11, 180); } else { headCur.style.display='none'; setTimeout(typeBody11, 400); } } function typeBody11() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody11, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody11, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody11, 26); } else { phase=3; setTimeout(typeBody11, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody11, 26); } else { bodyCur.style.display='none'; setTimeout(showForm11, 1000); } } } function showForm11() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/D4do4j?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead11, 600); })();
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(function() { var headEl = document.getElementById('sw-head-13'); var bodyEl = document.getElementById('sw-body-13'); var formEl = document.getElementById('sw-form-13'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead13() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead13, 180); } else { headCur.style.display='none'; setTimeout(typeBody13, 400); } } function typeBody13() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody13, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody13, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody13, 26); } else { phase=3; setTimeout(typeBody13, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody13, 26); } else { bodyCur.style.display='none'; setTimeout(showForm13, 1000); } } } function showForm13() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/jaQrb9?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead13, 600); })();
(function() { var headEl = document.getElementById('sw-head-14'); var bodyEl = document.getElementById('sw-body-14'); var formEl = document.getElementById('sw-form-14'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead14() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead14, 180); } else { headCur.style.display='none'; setTimeout(typeBody14, 400); } } function typeBody14() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody14, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody14, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody14, 26); } else { phase=3; setTimeout(typeBody14, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody14, 26); } else { bodyCur.style.display='none'; setTimeout(showForm14, 1000); } } } function showForm14() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/yP6Pg0?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead14, 600); })();
(function() { var headEl = document.getElementById('sw-head-15'); var bodyEl = document.getElementById('sw-body-15'); var formEl = document.getElementById('sw-form-15'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead15() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead15, 180); } else { headCur.style.display='none'; setTimeout(typeBody15, 400); } } function typeBody15() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody15, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody15, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody15, 26); } else { phase=3; setTimeout(typeBody15, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody15, 26); } else { bodyCur.style.display='none'; setTimeout(showForm15, 1000); } } } function showForm15() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/VL0Lqa?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead15, 600); })();
(function() { var headEl = document.getElementById('sw-head-16'); var bodyEl = document.getElementById('sw-body-16'); var formEl = document.getElementById('sw-form-16'); var headTxt = document.createTextNode(''); var headCur = document.createElement('span'); headCur.className = 'sw-cur'; headCur.style.cssText = 'width:14px;height:1.1em;'; headEl.appendChild(headTxt); headEl.appendChild(headCur); var t1 = document.createTextNode(''); var hlSpan = document.createElement('span'); hlSpan.className = 'sw-hl'; hlSpan.style.display = 'none'; var hlTxt = document.createTextNode(''); hlSpan.appendChild(hlTxt); var t2 = document.createTextNode(''); var bodyCur = document.createElement('span'); bodyCur.className = 'sw-cur'; bodyCur.style.cssText = 'width:8px;height:1.2em;'; bodyEl.appendChild(t1); bodyEl.appendChild(hlSpan); bodyEl.appendChild(t2); var headline = "YOU WERE NOTICED."; var p1 = "Not followed. Not recorded.\nJust noticed.\n\nThe person who handed you this card saw something in you worth asking about. They didn't want to interrupt your day - so they left this instead.\n\n"; var hl = "This is The Sonder Project."; var p2 = "\n\nA migrating archive of human perspective, passed from stranger to stranger.\n100% anonymous.\n\nEvery answer travels with this card - from hand to hand, city to city.\nYou are now part of that chain.\n\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\nLOADING YOUR QUESTION...\n\n──────────────────────"; var i=0, j=0, k=0, phase=1; function typeHead16() { if (i < headline.length) { headTxt.nodeValue += headline[i++]; setTimeout(typeHead16, 180); } else { headCur.style.display='none'; setTimeout(typeBody16, 400); } } function typeBody16() { if (phase===1) { if (j < p1.length) { t1.nodeValue += p1[j++]; setTimeout(typeBody16, 26); } else { phase=2; j=0; hlSpan.style.display='inline'; bodyEl.appendChild(bodyCur); setTimeout(typeBody16, 26); } } else if (phase===2) { if (j < hl.length) { hlTxt.nodeValue += hl[j++]; setTimeout(typeBody16, 26); } else { phase=3; setTimeout(typeBody16, 26); } } else if (phase===3) { if (k < p2.length) { t2.nodeValue += p2[k++]; setTimeout(typeBody16, 26); } else { bodyCur.style.display='none'; setTimeout(showForm16, 1000); } } } function showForm16() { formEl.style.display='block'; var f = document.createElement('iframe'); f.src='https://tally.so/embed/obybp1?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1'; f.width='100%'; f.height='294'; f.frameBorder='0'; formEl.appendChild(f); } setTimeout(typeHead16, 600); })();

Legal Notice

Information pursuant to § 5 DDG:
Yannick Zimmermann
The Sonder Project Gbr
Hauptstraße 354, 65760 Eschborn
65760 Eschborn
GermanyContact:
Phone: 0155 65899023
E-mail: [email protected]Person responsible for editorial content:
Yannick Zimmermann
Hauptstraße 354, 65760 Eschborn
65760 Eschborn
EU Dispute Resolution:
The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr/.
Our e-mail address can be found above in the legal notice.Dispute resolution proceedings before a consumer arbitration board:
We are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Privacy Policy

1. Data protection at a glanceGeneral information
The following notes provide a simple overview of what happens to your personal data when you visit this website.Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator:
Yannick Zimmermann
Hauptstraße 354, 65760 Eschborn
[email protected]2. Hosting & Content DeliveryIONOS
We host our domain and website services with IONOS. The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany. When you visit our website, IONOS collects various log files including your IP addresses. For details, please refer to the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.Carrd.co (Hinweis: Nur drinlassen, falls deine Seite auf Carrd läuft!)
This website was built using Carrd. The provider is Carrd Inc., 231 Public Square Suite 300, Franklin, TN 37064, USA. When you visit this website, Carrd collects technical data (such as IP addresses) to ensure the site functions correctly. For more information, please refer to Carrd's privacy policy: https://carrd.co/docs/general/privacy.The use of these hosting providers is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the reliable and secure presentation of our website. We have concluded a Data Processing Agreement (DPA) where required.3. Data collection on this websiteServer log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:Browser type and browser versionOperating system usedReferrer URLHostname of the accessing computerTime of the server requestIP addressThis data is not merged with other data sources. The basis for data processing is Art. 6 (1) lit. f GDPR.Data collection via Tally (Form Submissions)
To collect your answers and insights, we use the form builder "Tally". The provider is Tally BV, Lange Kievitstraat 118, 2018 Antwerp, Belgium.
When you submit a response through our forms, the text you enter, as well as metadata (such as your IP address and time of submission), are processed by Tally. We use this tool to securely collect and organize the anonymous insights for The Sonder Project.The processing of the data entered into the form is based exclusively on your consent (Art. 6 (1) lit. a GDPR). You provide this consent by checking the respective box before submitting the form. You can revoke this consent at any time. The legality of the data processing operations carried out until the revocation remains unaffected. For more information on how Tally handles user data, please refer to their privacy policy: https://tally.so/help/privacy-policy.4. Your rightsYou have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data.Furthermore, you have the right to:Withdraw your consent: If data processing is based on your consent, you can withdraw it at any time.Lodge a complaint: You have the right to lodge a complaint with the competent supervisory authority if you believe that the processing of your data violates the GDPR.For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given above.